A Marketer’s Perspective on the Event Industry: Your Event Should be an Extension of your Brand
I am a big advocate of brand, and brand image. I believe brand and brand image are two of the most important parts of your company – possibly even THE most important. I look at brand and brand image, because, often they point to the same thing - how you are perceived by others. Perception is reality, and a good product (or company of good people) can be defeated by a bad perception of the company. Conversely, a flop of a product can be forgotten if a company has a favorable brand image. Today, brand is often one of the most ignored pieces of marketing. And, as a marketer, and event personnel, our brand is fundamental to our company’s overall success.
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5 AV Facts You Need to Know for the CMP Exam
I recently received my CMP certification, and one thing I did to prepare was take a prep course offered by MPI PHL. While I was worried about how many gallons of coffee to order for a hypothetical meeting, my fellow course takers were understandably anxious about the subject of “Technical Production” since they didn’t have a background in audio visual. If you’re in the same boat, here’s a refresher on key points to remember about event video/projection.
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8 Cost Savings Ideas for AV
You don’t have to break the budget to have a great AV experience. By contracting early and working with your AV partner in pre-planning, you may be able to uncover some great cost savings.
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Paul Wedesky, CASE, CMP Joins IMS Technology Services as COO
IMS Technology Services, an award-winning provider of event staging and systems integration solutions, is pleased to announce that Paul Wedesky, CASE, CMP has joined IMS as Chief Operating Officer for the event staging division.
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5 Ways to Help Attendees Retain Event Learning – Solutions & Science
The learning curve is steep, not only on the way up, but on the back-end as well – learning experts call this “The Forgetting Curve”. As event and learning professionals, it may make you uncomfortable to hear that only 20% of the knowledge presented at events will be retained.
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Tips to Keep the Momentum Going Long After the Meeting
Today’s meeting planners are challenged by their internal and external clients to keep the momentum of a meeting going well after it concludes. Here are some ideas that may help keep your event front of mind with the attendees after they have departed.
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